
Best Shampoo For Non Color Treated Hair – Recommendations are independently selected by the editors of Purchases made through the following links may earn us and our publishing partners a commission.
Whether it’s their first time dying their hair or they’ve tried every shade of the rainbow, people are always looking for tips and tricks to help their dye job stay bright and colorful for longer.
Best Shampoo For Non Color Treated Hair
In an informal survey of the office, the two most common pieces of advice I heard were: “Wash your hair in cold water” and “Use sulfate-free shampoo.” While the first tip made me shiver in my boots (I don’t tolerate the cold very well.), the second tip intrigued me. There are a ton of shampoo brands out there, all of which make one or more shampoos that claim to help maintain your dye job, with or without sulfates. So which one is the best?
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Olaplex No.4 Bond Maintenance Shampoo — A rather expensive but very good shampoo found at Sephora. Its formula is sulfate-free, paraben-free, and phthalate-free—a selling point because these ingredients aren’t in abundance when it comes to makeup, skin care, and hair care. No.4 Bond Maintenance is often used in conjunction with No.3 Hair Perfector and No.5 Bond Maintenance Conditioner.
Dove Nutritive Solutions Color Care Shampoo — One of the cheaper brands that you can easily buy at a drugstore or supermarket. This Dove shampoo contains sodium laureth sulfate, one of the sulfates that can cause your dye job to fade faster. This shampoo has a companion conditioner, Dove Nutritive Solutions Color Care Conditioner.
Nexxus Color Assure Shampoo for Color Treated Hair — A mid-range brand found at Ulta Beauty and salons nationwide. Its formula is sulfate free. Its companion conditioner is Nexxus Color Assure Conditioner for color treated hair.
Pantene Radiant Color Shine Shampoo – An inexpensive brand commonly found in drugstores and supermarkets. Like Dove shampoo, this Pantene shampoo also lists sodium laureth sulfate as one of its ingredients. Its companion conditioner is Pantene Radiant Color Shine Conditioner.
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For some reason, nobody wanted to dye their hair different colors and then wash it with four different shampoos, so I bought some blonde human hair from Amazon (and tried not to feel like a serial killer).
These blonde test swatches were colored with a 1:1 mix of AGEbeautiful Gentle 30 Volume Creme Developer and Ion Permanent Brights Creme Hair Color in Radiant Orchid or Ion Permanent Liquid Hair Color Medium Intense Brown.
For each shampoo we dyed six blonde hairs: three dyed purple and three dark brown.
Then I dyed six swatches of hair for each shampoo – three purple and three brown. I let them sit for 30 minutes, then rinse the dye with cold water, air and towel dry.
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As for the shampoo, I combined 1/3 teaspoon of each shampoo with 1/3 cup of water in a glass and mixed well. Each shampoo received two glasses, one for each dye color.
Then came counting time: I flipped two of the three swatches dyed the same color into each glass for five seconds, leaving one unshampooed swatch as a control. Afterwards, I rinsed the shampooed samples in cold water (watching out for more dye runoff), squeezed out the excess water, and then let them dry overnight.
For the purple dye cream, Dove and Nexus removed minimal dyes from the dyes. You can tell because the color in the glasses is brighter and more vibrant with Olaplex and Pantene.
For liquid brown dyes, Olaplex and Dove removed the least amount of dye from the dyes. You can tell because the colored water in the glass is darker than with Nexxus and Pantene.
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To my eye, there was no color difference between the control hair and the washed hair, although I noticed the dye running after the first shampoo session. However, it was a different story after I washed each color hair swatch, which I had already shampooed an additional four times.
Test results for purple (left) and brown (right) colored hair washed with Nexxus shampoo. The hair at the left end of each group was unwashed, the middle beard was washed once, and the right end was washed five times.
Purple: Slight fading after five washes (purple swatch on right) Brown: Slight fading after five washes (brown swatch on right)

Test results for purple (left) and brown (right) colored hair washed with Pantene shampoo. The hair at the left end of each group was unwashed, the middle beard was washed once, and the right end was washed five times.
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Purple: significant fading after five washes (purple swatch on the right) Brown: noticeable fading after five washes (brown swatch on the right)
Test results for purple (left) and brown (right) colored hair washed with Olaplex shampoo. The hair at the left end of each group was unwashed, the middle beard was washed once, and the right end was washed five times.
Purple: Very noticeable fading after five washes (purple swatch on the right) Brown: Very noticeable fading after five washes (brown swatch on the right)
Test results for purple (left) and brown (right) colored hair washed with Dove shampoo. The hair at the left end of each group was unwashed, the middle beard was washed once, and the right end was washed five times.
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All shampoos resulted in some fading after five washes, with purple hair washed with Nexxus showing the least fading.
The results were similar with brown hair. The swatches shampooed five times with Dove, Olaplex and Pantene all showed similar fading, with significantly more fading than the Nexxus swatches.
Based on this trial, Nexxus Color Assure shampoo seems to be the best shampoo for colored hair. Hair dipped in Nexxus shampoo experienced fading in less than five washes. Although Nexxus’s initial results for blonde hair dye were not very promising, there was noticeable shedding after the first wash, and it easily outperformed other shampoos for minimizing fading after multiple washes.
Even better, Nexxus worked equally well with both purple dye and brown dye, meaning you can get a bright or dark dye job (or both at the same time), and it will help your hair stay the color you dyed it. It’s for a long time.
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Nexxus works well on real hair. Sam Gordon got a fresh dye job and used Nexxus shampoo to protect her latest dye job (left) after one wash (middle) and five (right).
To double-check our results, we tested Nexxus with hair not ordered from Amazon. Samantha Gordon, our e-commerce editor here, used Nexxus to secure a purple-y blue dye job. After five washes (right image), the hair dye appears to have faded very little, even with 3-4 days between washes. Sam said she noticed a marked improvement in preserving her hair color (exact words “omg it’s life changing”) over other shampoos she’d previously used.
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Anti Frizz Oil Therapy Shampoo
You’ve done some research but are still confused about what you can do to prevent further hair loss. Plus, trying to differentiate between effective hair loss products amid so many claims can be overwhelming!
Fortunately, with the right information and guidance, hair loss can be a whole lot less scary. In this article, we tell you the 10 best hair loss shampoos for women and differentiate between the best and the rest. These shampoos have strong reviews, strong reputations and are clinically tested.
So, without further ado, here are the hair care products you need to know if you want to fight hair fall.
This gentle shampoo contains powerful ingredients like saw palmetto and vegan biotin that work together to strengthen your hair.
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The formula is rich in aloe vera, which soothes the scalp and hydrates it, and jojoba oil, rich in vitamins A, D and E, antioxidants and fatty acids, will do wonders for your hair.
Jojoba oil is an excellent moisturizer and penetrates deep into the scalp to nourish and strengthen your hair. Another ingredient, Aloe barbadensis leaves provide extra moisture and are packed with antioxidants like beta-carotene and vitamins C and E.
Saw palmetto is also a crucial ingredient in these shampoos.