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Everything You Need To Know About Selling On Etsy – > Blog > eCommerce > What to Sell on Amazon: Everything You Need to Know About Amazon Product Categories
Selling on Amazon is a strategic and logical next step for most online retailers. After all, Amazon is the world’s top marketplace, as it gets 197 million visitors every month. Amazon sellers earn an average of $10,000-$25,000 each month from selling on the platform. More than two-thirds of these sellers see profit margins of more than 10% on each sale; 36% enjoy profit margins above 20%.
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By all indications, selling on Amazon will remain profitable for the next few years. While Amazon is a profitable avenue for online sellers, the competition within the market is fierce. The products that retailers sell on the platform can affect their brand image as well as their profit margins. Choosing what to sell on Amazon can make or break a company. It would be best if you make informed business decisions before moving forward.
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In this article, learn all about Amazon’s product categories, including the most popular products, as well as the best tips for determining the correct catalog for a store.
Before getting into what to sell on Amazon, it is essential to know the available Amazon product categories. The e-commerce giant puts some restrictions on it. Professional accounts can only sell some items; likewise, others require market approval.
Amazon’s catalog is vast, so choosing what to sell can be overwhelming for retailers looking to scale their business. Although product offerings vary from location to location, the categories below are generally the most popular:
Amazon was one of the first online booksellers in the world. While the company’s book and literature offering has expanded into digital products, books continue to be a popular category on the platform.
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It’s a popular choice for sellers – for good reason. There is a significant profit margin, especially with used books bought in bulk. Companies can enjoy profit margins of up to 1000%.
Amazon has grown into a shopping haven for those looking for affordable clothing and accessories. The market houses big brands like Michael Kors, Kate Spade, Under Armor and ASICS, but they also have low-cost clothing items, perfect for those on a budget. Surprisingly, workout wear is one of the most popular niches.
Established brands such as Samsung, Dell and Amazon itself dominate the platform’s electronics category. Be prepared for an uphill battle if you want to enter that market. One way to sell electronics and be successful at it is by finding a niche. Instead of offering a wide variety of products, it is best to focus on a specific subcategory within electronics. A retailer can develop a more meaningful following than competing with brands that offer their products outside of Amazon.
Amazon produces a holiday toy list every year. Products that make the list do enjoy robust sales throughout the season. For sellers, this list can be a guide on what products to offer. If a retailer cannot supply what is on the list, they may supply a similar item instead.
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There are several factors to consider when selling on Amazon. There are several factors to consider when selling on Amazon. Focus on items that customers are looking for or offer alternatives. Likewise, shipping expenses and Amazon fees play a role in the store’s profit margins.
Amazon has a “best seller category.” Exploring this page gives a retailer insight into the products that are currently and historically in demand. A seller can narrow down their product list by going through the category and subcategory. Retailers should also look at related items in the best seller category to come up with more products to offer. You can find it in the “customers also bought” section of a product page.
After going through the best seller list, note keywords that appear during the research phase. Marketers can use Google’s Keyword Planner to determine a significant monthly search volume for each keyword. By doing this, retailers can tell the level of demand for the item.
Selling a product that has over 100,000 search results can be challenging. Competition is fierce, and it is often almost impossible to compete with more established brands.
What To Sell On Amazon: Amazon Product Categories
One of the best ways retailers can stand out is by using popular keywords and making them more specific and niche. For example, searching for the keyword “women’s pants” on Amazon may yield 100,000 search results, but choosing to tag the same item of clothing as “women’s plus size wide leg pants” has fewer search results. And thus you get less competition.
It is an absolute must for sellers to do their research to be successful on Amazon. There is a lot of profit to be made in the market, but it does not come without diligence and hard work.
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There may come a time when you want or even need to sell your online business. The thought can be overwhelming, especially if you don’t know where to start. But preparing in advance will help you make the most of your sale and get as much value as possible.
If you’re on the fence or wondering if your business can get a good price, these types of businesses sell the most:
People may choose to sell their businesses for many reasons. Often this is because there is a good opportunity; maybe business is good and you want to put money in while you can. But there are many other situations that can push you toward a sale, including:
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No one but you can decide when it’s the right time to sell your business, but it helps to know what you’re dealing with if the thought was in your head.
Selling your business means getting your documents, paperwork and finances in order so that operations can continue as normal under the new ownership. The smoother you can make the transition, the easier it will be to sell your business and ultimately get a good price for it.
To ensure a smooth sale, you’ll need efficient systems already in place and working, consistent and accurate data, and easy-to-manage, sound finances.
It can help to have these three things in order before you even consider selling. In fact, they are the basis of running a business, and it will never hurt to have them set up and ready to go from the first moment you start trading.
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Accurate data will indicate how well your business is doing in a non-monetary sense. This will give potential buyers an idea of how much traffic your website is getting, what kind of customers you serve and how effective your marketing efforts are.
Keeping accurate figures relating to your sales and expenses is crucial to determining the value of your business. This is probably the most important thing you need when selling, so tracking your finances and documenting them correctly from the start will save you a lot of headaches.
Rather than rushing to get your numbers together right before you sell, do it right from the start. It will also help you keep track of your expenses and give you a good insight into how well your business is doing. If you have the resources, get an accountant or bookkeeper to ensure you do everything right. Having a second set of professional eyes on your numbers will help establish credibility when you’re ready to sell, too.
Creating a standard operating procedure (SOP) will help you define your systems and processes to potential buyers. It is essentially a document that outlines how you handle various tasks such as selecting products, conducting keyword research, writing product listings, optimizing for search engines and creating content.
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Similar to your finances, it helps to document these processes as you go. Instead of scrambling at the last minute to create a random folder of information, carefully outline each process so the buyer can continue to perform operations as normal. This will also help ensure that they are accurate and up to date. If you change a process somewhere along the line, make sure you also change it in your SOP to prevent the new owner from leaning on old systems.
Of course you want to get the best price possible for your business – after all, you spent time, money and effort to get it to a point where you can sell it. There are a few things you can do to help increase the value of your business and make sure it’s tip-top
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