
Everything You Need To Know About Wholesaling Real Estate – Real estate wholesaling is a short-term investment strategy. A wholesale investor buys real estate at a discount with the intention of assigning or selling the property to another real estate investor or buyer at a profit.
Real estate wholesaling offers a quick entry into the real estate market as a means of generating income without jumping into investments that require more capital or risk. Wholesaling real estate is a smart way to learn the real estate business, but keep in mind that it is not without a learning curve.
Everything You Need To Know About Wholesaling Real Estate
Fortunately, wholesale real estate companies provide new and experienced investors with essential support and guidance through every stage of a wholesale transaction.
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Working with a wholesale real estate company can be a temporary decision – learning the business from professionals who offer protection, support and guidance until your confidence is strong enough to go it alone. However, some wholesalers may find that profit sharing with the company is a worthwhile partnership because of the professional support and assistance provided.
Still not sure about wholesale real estate companies? The following narrative details the advantages and disadvantages of the wholesale market and wholesale companies.
Wholesale real estate is a legitimate short-term investment strategy. Wholesale real estate sales create potential investment opportunities for all investors, even those with limited capital. Its ability to level the investment playing field has made real estate wholesaling a very popular investment tactic for rental properties as well as fixed and flip investments.
Wholesaling works at all stages of the real estate cycle, but is especially profitable when done in stage 2 – known as
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This second of the four quadrants of the cycle – expansion – is characterized by strong demand, declining vacancies, limited supply – pushing prices skyward. Sound familiar?
In the current housing market expansion (which started a few years ago), the rate of appreciation in Phase 2 has exceeded the typical Phase 2 cycle. This is likely because the current market expansion has been fueled by interest rates falling to historic lows.
– which involves the transaction of large quantities of goods at discounted prices. When the term wholesaling is used in this real estate context, it has more to do with the fact that a real estate wholesaler acts as an intermediary – connecting potential buyers with real estate sellers.
Real estate wholesaling offers a fast track to a potentially lucrative career because there are mostly no formal requirements. No courses or licensing exams are required to pass. And a wholesaler does not need to become a real estate agent or be licensed to wholesale real estate in most jurisdictions.
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Do You Need an LLC to Wholesale Real Estate? No, forming an LLC is not a requirement to be a successful wholesaler.
Wholesaling requires an investor to have good human resources skills and the ability to evaluate the quality of a transaction as a potential investment in order to be a successful real estate trader.
The goal of a real estate wholesaler is to find a property with potential that is usually below market. The factors that determine investment potential are often detailed in the wholesale real estate’s initial business plan and goals.
Once a property is found, the wholesaler enters into a legally binding contract (also known as a purchase agreement) with the seller to purchase the property at an agreed upon price.
Real Estate Investors & Wholesaling
As a demonstration of good faith, the wholesaler will likely provide an earnest money deposit equal to a small percentage of the purchase price. With a signed contract, the wholesaler’s goal shifts to finding a buyer ready and willing to purchase the property at a price that exceeds the wholesaler’s original contract price.
An assignment of contract is a legal instrument that provides a means of transferring equitable rights (if the original contract does not prohibit or condition its use). The difference between the purchase prices is the wholesaler’s gross profit, usually received as an assignment fee.
Perhaps the most important thing to learn about wholesaling real estate in a new location is understanding the laws governing real estate and real estate licensing. Each country differs in its laws; however, most states require a real estate license to sell real estate.

Real estate wholesaling is not a sales job, so the goal is not to sell real estate, but to market your own ‘right to buy’ real estate. This shade may seem like a difference without a difference; It’s NOT.
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To sell real estate, you would need a license to act as a seller’s agent. Several jurisdictions have passed laws that define those who work as wholesale real estate agents, including Illinois, Philadelphia and the latest – Oklahoma, which went into effect on November 1, 2021.
However, in California and many other jurisdictions, there are no existing laws or guidelines for those who wholesale real estate. When working with sellers, it is essential to act from a position of integrity and transparency.
As the name suggests, a buyer list is a collection of potential cash buyers (i.e. contact information and every phone number) who might be interested in buying a property at a discounted price from a wholesaler.
In a perfect world, a real estate wholesaler would have a buyer interested in the property before entering into a sales contract with the seller. That’s why it’s critical to create a network of real estate professionals (such as property management companies, brokerage peers, or hard money lenders), referrals, and a list of buyers or potential investors that is updated regularly.
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Real estate and foreclosure websites can be a great place to start; however, due to the popularity of wholesale, there is increasing competition. Wholesale real estate can be found from a variety of sources—from online real estate, MLS, and foreclosure sites to training programs and wholesale companies that offer insight into the machinations of the wholesale real estate business.
The real estate wholesaler, as an intermediary, connects with interested parties – the seller and the buyer. Once in place, the wholesaler can decide on the most viable closing strategy – allocation or double closing.
A wholesale real estate company specializes in managing wholesale real estate transactions—from acquisition to closing—and everything in between. The goals of a real estate wholesaler are similar to those of any individual wholesaler. The fundamental difference between a company and an individual wholesaler is that a wholesale company employs industry experts who follow dedicated, proven procedures to reduce the cost and time required to complete a wholesale transaction.
A wholesale real estate company also works with sellers who want to quickly offer their wholesale properties for sale (usually distressed or difficult to sell) at a discount. A wholesale real estate company makes a good faith offer to purchase, which the seller may or may not accept.
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A real estate company operating in the wholesale sector can also be helpful to new wholesalers who would benefit from formal guidance to learn – What does wholesaling mean in real estate? – from a successful wholesaler. For a piece of the profitable pie, an inexperienced wholesaler can learn the ins and outs of real estate wholesaling, network with associates and ancillary players such as a wholesale-friendly proprietary company.
Before searching the internet for wholesale real estate companies near me, take the time to do your due diligence. When deciding whether and which wholesale real estate company would be a good fit, consider the following –
Wholesale real estate companies are usually experts and have a good knowledge of the markets in which they operate. This includes relevant laws and guidelines and procedures common to these markets. Market knowledge is key to understanding the quality of a potential investment.
Whether you are an experienced real estate wholesaler or just a seller interested in working with a wholesale real estate company, it is important to check the company’s reputation and credibility. First, check the company’s reviews on social media where they are available. Ask to speak to previous customers or wholesalers who have worked for the company. Legitimate wholesale companies will be happy to provide the requested information.
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Similarly, a wholesale business should be well-connected with an established network of industry players, as this is essential for long-term success.
As a service activity, real estate wholesaling requires exceptional communication skills – both from the wholesaling company and from the individual wholesaler or seller.
Customer service isn’t always at the forefront of every business owner’s mind. However, it is very important when it comes to transactional real estate. Remember that real estate wholesaling is a relationship business, not just a transactional business.
The number of wholesale real estate companies is steadily increasing. While every market will have small local wholesale real estate agents and companies, there are also larger companies with more national names of wholesale real estate companies –
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Among the leading wholesale real estate companies in Atlanta and the surrounding area, SkyStone Acquisitions is unique in that it works exclusively with investors – from newcomers to institutional investors who are refining/building their portfolio. As of 2018, SkyStone has sold over $30 million in transactions.
Located on the Atlantic coast south of West Palm Beach, CORE Wholesale specializes in deeply discounted off-market properties that are typically off-market. CORE offers its services to homeowners who want to
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