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Social Trading Platforms: Community-driven Strategies For Colombian Traders – Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow and buy from brands on social media, so if you’re not on platforms like Facebook, Instagram and LinkedIn, you’re missing out! Great social media marketing can bring remarkable success to your business, create dedicated brand advocates and even drive leads and sales.
Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:
Social Trading Platforms: Community-driven Strategies For Colombian Traders
Social media marketing also includes paid social media advertising, where you can pay to expose your business to a highly targeted audience.
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With such wide usage and versatility, social media is one of the most effective free channels for marketing your business today. Some of the specific benefits of social media marketing are:
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals.
As for the above benefits, don’t just take our word for it. Let’s take a look at some social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but here are the things they will all have in common.
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Now that you know the basics of a social media marketing strategy, it’s time to put it into action. Your social media marketing plan is the roadmap for executing your strategy. It puts structure around your efforts so you can measure your success and make sure you’re spending your resources wisely. Here’s how to create your own social media marketing plan:
Ready to start marketing on social media? Here are some social media marketing tips to start your social media campaigns.
In line with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer really valuable information that your ideal customers will find helpful and interesting. This includes:
It also means using different formats of social media presentations, including photos, videos, stories, live streams, online stores, and more.
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Using social media for marketing enables your business to project your brand image across various social media platforms. While each platform has its own unique vibe and voice, the core identity of your business, whether it’s friendly, fun, or trustworthy, should remain consistent.
In other words, don’t just log in once a month to schedule all your posts. Social media channels are communities. You need to pay attention to who is engaging and re-engaging with your content — reply to comments, like, share and comment on their posts, run live streams, post polls. and ask real-time questions to spark discussion, and repost others’ content.
Don’t let anyone tell you that Instagram is the most visual social media platform. They are all! If you want to stand out in someone’s feed, you should accompany your posts with attractive visuals, illustrations, text turned into art. Content creation tools like Freepik and Canva have templates and features that allow you to quickly create visuals that look professional, have your logo on them, and are consistent with your brand. .
Social media is a crowded place, so if you want to gain traction with your audience, you need to post great content regularly. The secret to doing so? Three Rupees:
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We’re always looking for ways to show up in other people’s feeds, but we forget that there’s value in deriving from our own. Follow your competitors so you can keep track of them, get ideas you can adapt to your strategy, and identify gaps you can fill. Follow influencers to stay on top of trends and educate yourself. Follow brands that share your values or have great content strategies for inspiration and out-of-the-box ideas.
You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a powerful social media marketing tool that will help you measure your most successful social media marketing techniques, as well as determine which strategies to improve. Better to give up. Attach tracking tags to your social media marketing campaigns so you can monitor them properly. And be sure to use analytics within each social platform for more insight into which of your social content is performing best with your audience.
Among the many reasons to advertise on social media is that it is a very cost-effective way to increase your reach. If you play your cards right, you can get your content and presentation in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people most likely to be interested in your business. Below are some tips and resources to get started with paid social media marketing:
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The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview of each—its user base, key vibes, pros, cons, and content types.
You can get a comprehensive look at each platform here: the biggest, baddest, most popular social media platforms and how to harness their power.
Facebook is the largest social media platform globally as well as one of the largest local business directories. People from a diverse age range use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is a great social media marketing platform:
Organic reach on Facebook is limited, so if you’re looking to generate leads or find a new audience, Facebook ads are your best bet.
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You might not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel. Share, comment on, and like other videos, and follow other accounts you like. In addition, your home page has a curated feed with recommended videos. The key to social media marketing on YouTube is not to try to “go viral” but to add value. Best for:
Although it came onto the scene years after LinkedIn and Twitter, Instagram quickly surpassed those platforms and reached one billion monthly active users in 2018. It is known for its diverse content formats, including feed posts, stories, live, reels, and IGTV. People use Instagram to follow influencers and brands that they buy from and that support their personal values. Create your Instagram bio and then use it:
Instagram ads typically cost more than Facebook, but the good news is that organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning and core values. So in addition to using it to network, find prospects, and share industry insights, it’s also a great place to express your company culture and build your personal brand alongside your business brand. There are many LinkedIn Company Page features to take advantage of, so be mindful when creating your page. LinkedIn is an excellent platform for:
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Twitter is a pretty tangled network of sharp ideas, useful news, and inspiring conversations. You should be regularly active on every social media platform, but it’s especially important here. Many people use Twitter to get news, follow brands and get customer service. Be sure to retweet when a user has something nice to say about you, and don’t forget to answer people’s questions when possible. For effective social media marketing on Twitter, you’ll want to:
Snapchat isn’t just for teenagers. Its largest age group (75%) is between 13-34 and with Snap Maps, geofilters, and its partnership with Gannett, it’s more locally focused than you might think. While you can’t build relationships on the platform, you can build an audience with fun photos and short videos. For Snapchat use:
TikTok is the fastest growing social media platform of all time, taking just five years to reach one billion monthly active users. Although it is known for dance, the platform has numerous popular categories that continue to grow. Businesses are finding ways to use it as a marketing channel, but just remember, the main reason people use TikTok is for fun, so make sure your videos align with that. . Use TikTok:
You can find our best social media marketing courses here, but these are, of course, our favorites. Use them to grow your social media presence through organic and paid methods.
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LOCALiQ’s Social Media Marketing Lab contains information and ideas suitable for any business, whether small or large, local or national, starting from scratch or looking to grow.
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