Social Trading Platforms: Community-driven Strategies For Taiwanese Traders – Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great social media marketing can bring incredible success to your business, create brand advocates, and even drive traffic and sales.
Social media marketing is a type of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting them whenever you like. Social media marketing requires a development strategy with measurable goals and includes:
Social Trading Platforms: Community-driven Strategies For Taiwanese Traders
Social media marketing also includes paid social media advertising, where you can pay to get your business in front of a large volume of users.
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With such widespread use and versatility, social media is one of the most effective channels for marketing your business. Some of the benefits of social media marketing are:
The larger your audience on social media, the easier it will be to achieve your marketing goals.
Don’t take our word for it when it comes to the benefits above. Let’s take a look at some social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but here are some things they have in common:
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Once you know the basics of social media marketing strategy, it’s time to put it into practice. Your social media marketing plan is the road map for implementing your strategy. It puts structure into your efforts so you can measure your success and make sure you’re using your resources wisely. How to Create a Social Media Marketing Plan:
Ready to get started with social media marketing? Here are some social media marketing tips to get your social media campaigns started.
Consistent with other areas of online marketing, content is paramount when it comes to social media marketing. Post regularly and offer really valuable information so that your ideal customers find it useful and interesting. This includes:
It also means using the various formats that social media has to offer, including images, videos, stories, live streams, online stores, and more.
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Using social media for marketing allows your business to project its brand image across various social media platforms. While each platform has its own unique environment and voice, the core identity of your business needs to be consistent, whether it’s friendly, engaging or trustworthy.
In other words, don’t just log in once a month to verify all your records. Social media channels are communities. Be aware of who is engaging with your content and get feedback – reply to comments, like, share and comment on them, go live, polls and real-time questions spark discussions, and post other people’s content.
Don’t let anyone deny that Instagram is the most visual social media platform. They are all! If you want to stand out on the human feed, you need to accompany your posts with interesting visuals – photos, illustrations, text turned into art. Content creation tools like Freepik and Canva have templates and features that allow you to create professional-looking visuals that include your logo and match your brand.
Social media is crowded, so if you want to engage your audience, you need to post great content regularly. The secret? Three rupees:
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We’re always looking for ways to show up on other people’s feeds, but we forget that there’s value derived from our own. Follow your competitors so you can keep tabs on them, get ideas you can adapt to your strategy, and identify gaps you can fill. Follow influencers to stay on top of trends and educate yourself. Follow brands that share your values or have great content strategies for inspiration.
You can’t track data on the success of your social media marketing strategies. Google Analytics can be used as a great social media marketing tool that will help you measure the most successful social media marketing techniques and also help you determine which strategies are better than others. Attach tracking tags to your social media marketing campaigns so you can track them properly. Use analytics on each social platform to better understand how your social content is performing best with your audience.
Among the many reasons to advertise on social media, it’s a cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a large audience at very little cost. Most social media platforms offer incredibly granular targeting capabilities that allow you to focus your budget on the types of people who are interested in your business. Here are some tips and resources to get you started with paid social media marketing:
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The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview of each one – its user base, main vibes, pros and cons, and types of content.
You can get a complete look at each platform here: The Biggest, Worst, Most Popular Social Media Platforms and How to Harness Their Power.
Facebook is the largest social media platform in the world, as well as one of the largest local business directories. People of all ages use it to communicate with friends and family, join groups and forums, find and browse businesses near them, and follow brands. Facebook is a social media marketing platform:
Facebook has limited organic reach, so if you’re looking to find leads or new audiences, Facebook ads are your best bet.
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You might not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel; share other videos, comment and follow other accounts you like. Additionally, you have featured videos on your home page. The key to social media marketing is not to “go viral,” but to add value. This is the best:
Just a few years after LinkedIn and Twitter, Instagram quickly surpassed these platforms and reached one billion monthly active users in 2018. People use Instagram to follow brands that they buy from and that support their personal values. Create your Instagram bio, then use:
The cost of Instagram ads is generally higher than that of Facebook, but the good news is that the organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning, and core values. So, in addition to using it to network, find prospects, and share industry insights, it’s a great place to express your company culture and build your personal brand in parallel with your business brand. To take advantage of this, LinkedIn has page features, so be careful when building your page. LinkedIn is a great platform:
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Twitter is a network of fast-paced ideas, useful messages, and energetic discussions. You should have a regular presence on every social media platform, but this one is especially important. Many people use Twitter to get news, follow brands and provide customer service. Retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when you can. For effective social media marketing on Twitter, you should:
Snapchat isn’t just for teenagers. Its largest age group (75%) is between 13-34, and its partnerships with Snap Maps, geofilters and Gannett are more local than you might think. Even if you can’t build relationships on the platform, you can build an audience through engaging images and short videos. Use Snapchat:
TikTok is the fastest growing social media platform of all time, taking five years to reach one billion monthly active users. Although it is known for dance, there are popular categories that continue to grow on the platform. Businesses are looking for ways to use it as a marketing channel, but remember that the main reason people use TikTok is for entertainment, so make sure your videos are relevant. Use TikTok:
You can find the best social media marketing courses here, but these are definitely our favorites. Use them to increase your social media presence through organic and paid methods.
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LOCALiQ’s Social Media Marketing Lab includes a wealth of information and ideas for anyone, small or large, local or national, who wants to improve from the ground up.
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